What should this app
help someone do?

Describe the job, the people doing it, and what should become easier. No technical language or polished specification needed.

01 / THE APP IDEA Your draft

A USEFUL STARTING SPEC

Tell us enough to plan the right next step.

Start with the app's purpose. Add any details you already know in the optional sections. Unknowns are fine.

What would you like help with?

Choosing a path starts a conversation about scope. It does not approve or purchase work.

01Start with the appName the job, the people, and the first useful result.

Working name for the app

You can change it later.

What job should it solve, and how do you handle that today? Who will use it, and what do they need to do? What should happen from the first step to the finished task?

02Choose the first versionSeparate what must work at the start from what can wait.

What must the first version do well? What could wait until later? Where and how will people use it?

03Plan around real conditionsShare known data, connections, references, and constraints.

What information would the app use, and who should see or change it?

Name information types and roles only. Do not enter real records, passwords, or secrets.

What tools or systems might it need to connect with? Is there an app, page, or example you want us to learn from? What constraints or important decisions should we know about?

Is there a timing need? Optional Have you set an investment range? Optional

These answers help identify what needs review before a credible scope or quote.

Where should we reply?

Your name and email are the only required details.

Your name Required Email Required

Add optional contact details

Company or project City Phone Website

Review your answers before sending. You can also download your own copy. No paid work starts when you send a brief.

App-specific planning starts here. Explore what the App Factory can prepare

What should this app
help someone do?

Tell us enough to plan the right next step.

Where should we reply?

Review your app brief.

Ready for us to take a look?

What should this apphelp someone do?

Tell us enough to plan the right next step.

Where should we reply?

Review your app brief.

Ready for us to take a look?

What should this app
help someone do?